Bb. Styling

Our lightest structure product (think of it as a less controlling sister).

Bb. Styling Lotion

WHAT: A versatile styling option for control, body-building or sleekness, plus a nourishing moisturizer which leaves hair soft with natural movement.
WHO: Anyone; a good choice for fine, frequently styled, fragile or chemically treated hair.
WHEN: Anytime; after Prep or Tonic Lotion and before heated tools.
HOW: Spray on damp hair evenly by sections; work through and style.


  • Rosemary Extract stimulates the scalp
  • Wheat Protein moisturizes and controls damage
  • Polymers gives control and flexibility


Is it a gel? A mousse? No, but it works like both

Bb. Styling Creme

WHAT: Love it for its versatility and simple strength – slick back, add body, lift roots or define curl. The more you use, the more it holds – wet or dry.
WHO: Anyone.
WHEN: After Prep or Tonic Lotion and before styling.
HOW: Work through damp hair and style; use it with heat (like a mousse) to create manageable volume, or without (like a gel) for control.


  • Polymers give control and flexibility
  • Glycerin moisturizes