Bb. Straight

Straight styles start here.

Bb. Straight shampoo

WHAT: This cleanser starts hair smooth, reduces frizz and makes hair more manageable straight out of the shower.
WHO: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof).
WHEN: Whenever you wash, followed by Straight Conditioner.
HOW: Wet hair, lather well and rinse thoroughly. Follow with Straight Conditioner.

Bb. Straight conditioner

WHAT: This conditioner helps manage unruly types, calm curls and quiet frizz for smoother, silkier texture. Adds shine and encourages body and movement.
WHO: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof).
WHEN: Daily; following Straight Shampoo.
HOW: Comb or work through clean, wet hair and rinse thoroughly.

KEY INGREDIENTS

  • Gemstone Blend loosens the inner s–bonds which gives hair its natural curve to build smoother, straighter styles
  • Polylysine smoothes
  • Featherlight Silicones seals, protects