MILD MARINE Ideal for frequent bathers. Bb. Seaweed shampoo WHAT: A mild, moisturizing, daily shampoo with marine extracts that feed roots, add shine and keep scalps happy. WHO: Practically anyone except very dry or coarse, ideal for frequent bathers (color compatible). WHEN: Daily; followed by Seaweed Conditioner. HOW: Wet hair,[…]
Our top selling pair. Bb. Gentle shampoo WHAT: It moisturizes and adds shine as it gently cleanses – a must for dry, damaged, chemically treated or overstyled hair. WHO: Dry, damaged, fragile, chemically treated, coarse and afro textures. WHEN: Daily; followed by Super Rich Conditioner, or Deep Treatment once a[…]
TROPICAL-RICHE Coconut…yum (but don’t eat it). Bb. Creme de Coco shampoo WHAT: A luxurious cleanser with a blend of moisture-rich Coconut and Murumuru Butters to help restore sheen, softness, improve flexibility and minimize frizz. WHO: Coconut lovers and island hoppers, especially if dry or dull; (color compatible). WHEN: Daily; followed[…]
Relieves “shampoo boredom” and build-up. Bb. Sunday shampoo WHAT: A weekly (any day) detox to rid hair of product residue, hard water minerals, pollutants, you name it. Perfect for product junkies and infrequent washers. WHO: Anyone (except color treated). Ideal to use just prior to masques, and color/chemical treatments. WHEN:[…]
Big is always in style. Bb. Thickening shampoo WHAT: It makes fine hair look and feel fuller, moisturizes without weight, helps seal split ends and tames flyaways. WHO: Fine, thinning, limp, flyaway hair; anyone craving fullness (color compatible). WHEN: Daily; followed by Thickening Conditioner. HOW: Wet hair, lather in palms,[…]
The next wave. Bb. Surf Foam Wash shampoo WHAT: A clean-rinsing formula makes way for buoyant body and soft, seabreezy texture. WHO: All hair types and textures, especially those looking for body, texture and enhanced natural waves. WHEN: Daily, followed by Surf Creme Rinse Conditioner HOW: Work a dab into[…]
Bb. Curl Sulfate Free shampoo Pampers the entire texture spectrum. WHAT: This gentle, sulfate-free shampoo de-frizzes and hydrates thirsty curls. WHY: Our curl-optimizing HydraSculpt Blend™, mixed with Brazilian oils, helps create controlled, moisturized curls. WHO: All curl types. WHEN: Anytime you shampoo – can be used daily. HOW: Massage throughout[…]
Straight styles start here. Bb. Straight shampoo WHAT: This cleanser starts hair smooth, reduces frizz and makes hair more manageable straight out of the shower. WHO: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof). WHEN: Whenever you wash, followed by Straight Conditioner. HOW: Wet hair, lather well[…]
It’s your full (styling) potential, realized. Bb. Full Potential Hair Preserving shampoo WHAT: A professional, hair-preserving shampoo for fuller, stronger hair. When used as a regimen, it helps reduce hair loss* by 46% in one month. WHY: Infused with our Hair Preserve Blend™, this invigorating, exfoliating cleanser creates an optimal[…]
Keep all tones true. Bb. Color Minded sulfate-free shampoo WHAT: This sulfate free, ultra-mild cleanser protects color’s integrity and prolongs vibrancy and brilliance with our very own Color Preserving Complex, designed to prevent fading and eliminate color washout. WHO: Anyone who colors his or her hair. WHEN: Every time you[…]