Aveda pure plant

Pure Plant Shampoos and Color Conditioners enrich color by neutralizing or adding tones in five plant inspired shades.

pure plant blue malva shampoo and conditioner

Adds silvery brightness to gray hair, and neutralizes brassiness in chemically-treated hair and all shades. Blended with blue malva that’s wild-crafted-sustainably gathered by hand in its natural habitat-to balance hair and scalp, plus coneflower, known for its ability to intensify color.

  • Gently cleanses hair and scalp
  • For all shades of hair
  • Deep-conditions
  • Leaves hair lightweight and manageable

pure plant black malva shampoo and conditioner

Brings out cool, deep tones in natural and tinted dark shades and discourages the appearance of red or brassy tones. Contains organically grown aloe, black tea and emollient-rich black malva that’s been wild-crafted-sustainably gathered by hand in its natural habitat. Infuses brunette and black hair with cool, dark tones and diminishes red hues. Black malva helps provide moisture to hair, while black tea helps intensify deep hues and purify the scalp.

  • Gently cleanses hair and scalp
  • For dark shades, brunette or black hair
  • Deep-conditions
  • Leaves hair lightweight and manageable

pure plant camomile shampoo and conditioner

Brightens highlights and illuminates blonde and lighter shades of hair. This gentle formula contains organically grown camomile, a pure and calming natural cleansing ingredient, and organically grown calendula, known for its soothing, nourishing properties. Adds golden tones to lighter shades of hair. Beta carotene enhances golden tones.

  • Gently cleanses hair and scalp
  • For highlights, blondes and lighter shades
  • Deep Conditions
  • Leaves hair lightweight and manageable

pure plant clove shampoo and conditioner

Ideal for natural brunette and honey blonde tones. Made with organically grown clove, a detoxifying herb that also enhances warm tones and purify the scalp, and organically grown coffee, which enriches brown hues and provides astringent benefits to your scalp. Enriches warm tones in medium brown shades of hair.

  • Our first shampoo-with organic clove
  • Inspired by Ayurveda, the ancient healing wisdom of India
  • Gently cleanses hair and scalp
  • For brown and honey shades, not intended for lighter shades
  • Deep-conditions
  • Leaves hair lightweight and manageable

pure plant madder root shampoo and conditioner

Restores warmth to chestnut, auburn and red tones in all types of hair. This gentle formula contains madder root, a natural scalp-purifying ingredient, and organically grown red clover, a mild yet effective cleanser full of pure plant nutrients. Enriches warm tones in dark and red shades of hair. Madder root helps purify scalp and hair; natural colors help add and intensify red hues.

  • Gently cleanses hair and scalp
  • For chestnut, auburn and red shades
  • Deep-conditions
  • Leaves hair lightweight and manageable