Aveda be curly™

Perfect your curls. Forget about frizz.

Our 4-step curl perfecting system dramatically reduces frizz and defines curl up to 57%*.

  • be curly™ shampoo
  • be curly™ conditioner
  • be curly™ curl enhancer
  • be curly™ style-prep™

be curly™ curl controller

  • Controls volume, combats frizz and lengthens even the tightest.
  • Corn-derived blend minimizes volume and frizz as organic babassu lengthens and loosens curls for a more controlled style.
  • Refreshing citrus aroma with certified organic lime, lemon, bergamot, orange and other pure plant and flower essences.

be curly™ curl enhancing hair spray

  • Defines Flexible hold hair spray.
  • Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to enhance curl or wave.
  • A refreshing citrus aroma with certified organic lime, lemon, bergamot, orange and other pure plant and flower essences.

be curly™ style-prep™

Adds moisture and curl definition as it seals the cuticle, taming frizz all day. Detangles to reduce breakage from combing. Also makes styling curls easier and helps maintain them longer-while leaving hair soft, not “crunchy.” Boosts the effects of be curly™ curl enhancer.

  • Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to intensify curl or wave-and control frizz all day long.
  • Organic baobab and babassu oil and macadamia nut help seal, soften and moisturize hair.
  • Guar bean and plant-derived cellulose help maintain curly styles throughout the day.
  • Certified organic lime, lemon, bergamot, orange and other pure plant and flower essences create a light, refreshing aroma.

be curly™ curl enhancer

For intensifying curls, taming frizz and heightening shine. Wheat protein blend expands when hair is wet-then retracts when hair is dry-to lock in curls or waves.

  • Part of our 4-step curl perfecting system that dramatically reduces frizz and defines curl up to 57%*.
  • For curly or wavy hair.
  • Intensifies curl.
  • Tames frizz.
  • Boosts shine.

*Use of the 4-step be curly™ System vs. untreated hair.